There’s a growing rumble of discontent among Facebook, Instagram, and Threads users. The culprit? Meta’s newly implemented “Made with AI” label, intended to flag artificially-generated content, is mistakenly tagging real photographs.
This initiative, launched earlier this year, aims to foster transparency by highlighting AI-generated content. However, it seems the system is overzealous. Photographers are finding their carefully edited photos tagged as “Made with AI,” sparking concerns and confusion.
The source of the issue seems to be the system’s sensitivity. Even minor edits using AI-powered tools in programs like Photoshop can trigger the label. Removing a speck of dust or using a noise reduction filter with AI functionalities can be enough to get the “Made with AI” badge, despite the image being a genuine photograph.
This has frustrated many users, particularly professional photographers. They argue that the label undermines their work, implying the entire image is fabricated rather than meticulously captured and edited.
Meta, the parent company of Facebook and Instagram, acknowledges the issue. They’ve explained that the label relies on detecting certain markers within the image file, which can be present even with minimal AI editing. They’re working with industry partners to refine the detection process and establish clear standards for identifying AI-generated content.
In the meantime, users are left with the inconvenience of having their work misrepresented. Some have taken to social media to express their frustration, while others hope for a swift resolution from Meta.
While the aim of promoting transparency is commendable, the current state of the “Made with AI” label is causing unintended problems. Meta has its work cut out for them to refine the system and ensure it accurately identifies AI-generated content without unfairly impacting users who rely on photo editing tools.
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