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Short-Form King Wants to Go Long: TikTok Tests Hour-Long Videos, Heating Up YouTube Rivalry

Short-Form King Wants to Go Long: TikTok Tests Hour-Long Videos, Heating Up YouTube Rivalry

The landscape of online video is in for a shakeup as TikTok, the reigning champion of short-form content, dives headfirst into long-form territory. Recent reports reveal the platform is testing the ability to upload videos as long as 60 minutes, a move that directly challenges YouTube's dominance in long-form video content. A Threat to YouTube's Throne? For years, YouTube has been the go-to platform for longer videos, from educational tutorials to vlogs and comedy sketches. TikTok, on the other hand, has built its massive user base on the foundation of bite-sized content, typically under a minute. This experiment with hour-long…
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