The second quarter of 2024 saw a continued dominance of Apple and Samsung in the global smartphone market. The iPhone 15 series, launched earlier in the year, proved to be a major sales driver, capturing the top three spots in the list of best-selling smartphones.
Top 10 best-selling smartphones in the second quarter of 2024. Photo: Counterpoint.
Apple’s Strong Performance
The iPhone 15, iPhone 15 Pro Max, and iPhone 15 Pro claimed the first, second, and third positions respectively. While the overall sales of the iPhone 15 lineup were slightly lower compared to its predecessor, the iPhone 14, the series still managed to dominate the market. This indicates a strong consumer preference for Apple’s flagship models.
Samsung’s Mid-Range Triumph
Samsung, while not matching Apple’s dominance at the top, secured four spots in the top 10 with its mid-range offerings. The Galaxy A15 5G, Galaxy A15 4G, Galaxy A55, and Galaxy A05 proved to be popular choices among budget-conscious consumers. Interestingly, only one flagship model, the Galaxy S24 Ultra, made it to the list, occupying the ninth position.
Xiaomi’s Sole Contender
The Chinese smartphone giant, Xiaomi, managed to secure one spot in the top 10 with its budget-friendly Redmi 13C 4G. This highlights the continued popularity of affordable options in the market.
Overall Market Trends
The overall smartphone market saw a slight decline in the number of premium models in the top 10 compared to the previous year. This suggests a growing preference for mid-range devices offering good value for money. However, the dominance of Apple and Samsung remains a significant factor shaping the smartphone landscape.
As the year progresses, it will be interesting to see if new players can challenge the established order and if consumer preferences shift towards specific features or price points.
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