23
Nov
The search giant is targeting links that exploit website reputations to drive traffic, often referred to as "parasitic SEO." After numerous complaints from owners of large websites, Google announced in a blog post on November 19 that the company is updating its policies regarding search algorithm manipulation. Google changes search engine policies. Photo: Bloomberg. Parasitic SEO, or the abuse of a well-known website's reputation, involves attaching a high-ranking domain to a smaller website to increase organic traffic. The primary goal of this tactic is to cut advertising costs or steal customers from competing brands. “We are addressing user feedback about…