07
Jun
The iPhone 18 Pro Color Leak Is Doing Apple's Marketing Job A single chassis photo is dominating Apple coverage this week. Dark Cherry, a purplish-hued finish confirmed by multiple leak sources, is being positioned as the iPhone 18 Pro's "hero color"—the kind of visual statement that typically gets reserved for the keynote's climactic moment. Except Apple didn't need to wait for September. The leak did the work for them. This isn't a bug in Apple's PR strategy. It's a feature. And it's a telling sign that the iPhone Pro line has fundamentally shifted what it sells. Photo by Andy Brown…