fifa world cup

How America Is Exporting Its Spectacle Machine to the World The FIFA World Cup halftime show signals how American entertainment infrastructure is quietly colonizing global sports culture—and what that means for the future of live events worldwide. For decades, the Super Bowl halftime show was a uniquely American phenomenon: bloated, expensive, culturally significant primarily to the US market. Now, FIFA has decided to replicate that model on soccer's biggest stage. It's a watershed moment that reveals something deeper about how American production values and commercial logic are becoming the default template for global entertainment. Photo by Bennie Bates on Unsplash…