siri

Siri's Second Chance: Apple Arrives Late to Its Own Revolution In 2011, Apple invented the modern voice assistant. Today, most iPhone users ask ChatGPT or Google's Gemini to solve their problems instead. That gap—between inventing a category and losing control of it—is what Apple's rumored Siri overhaul for iOS 27 really represents. It's not a feature bump. It's a credibility crisis dressed up as an update. Photo by Mika Baumeister on Unsplash The Invention Apple Couldn't Keep Let's be clear about what happened. Siri arrived as a genuinely differentiated product. It understood context. It could handle natural language. But over…